The mix of skills that marketers need to effectively perform their jobs changes constantly as a result of innovations and market challenges. Marketers need to continuously expand their expertise in a variety of areas to meet the demands and complexity of work assignments and requirements. To remain attractive in the eyes of future employers, they need to be skilled in digital marketing and know how to work with individual digital channels. Another sought-after skill is expertise and experience with project management. A good marketer should know the sales patterns, have a sense for business and have excellent communication prerequisites. Good marketers should also continue to expand their skills, especially in the field of the psychology of human decision-making and behavioural economics.